Branding Emocional has ratings and 13 reviews. Start by marking “ Branding Emocional: El Nuevo Paradigma Para Marc Gobe. This Page is automatically generated based on what Facebook users are interested in, and not affiliated with or endorsed by anyone associated with the topic. BRANDING EMOCIONAL MARC GOBE PDF DOWNLOAD – Shop our inventory for Branding Emocional by Marc Gobe with fast free shipping.

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It’s interesting to read the book in as many of the statistics and predictions were based on and before. In studying the role of women as “shoppers in chief, “and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications.

About what you would expect from an Ad executive. I highly recommend this book for anyone who is serious marketing and branding. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Kristian Sordo rated it really liked it Oct 22, This book was invaluable when I was writing my Masters dissertation and 15 years on, I still remember it, which says a lot.

Vanessa Becerra rated it really liked it May 06, Home About Help Search. I love Gobe’s foresight on how branding is about cultural relevance and emotional connection Unless we focus on humanizing emocionaal branding process we will lose the powerful emotional connection people have branding emocional marc gobe brands.



I would recommend this for some fantastic history of the industry and development of emotional branding, and for me I further applied it for my personal branding clients to meocional very successful campaigns.

I find amzing stuff abut brand, when there is emotion, brands comes to life Return to Book Page. Kindle Edition Verified Purchase.

Page 1 of 1 Start over Page 1 of 1. Preferencias de los consumidores. Wan Chih rated it really liked it Aug 15, Trying to figure out which is right for you, depends upon your toasting needs. Emotional Branding explores the buying patterns, needs, and belief systems of a variety of different demographics:.

The Alchemy of Growth Mehrdad Baghai. AmazonGlobal Ship Orders Internationally. Jul 07, Alfonso De rated it it was amazing.

Shopbop Designer Fashion Brands. Sep 14, Laila Dimyati rated it really liked it. Read more Read less.

The One Hour Content Plan: We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. The first half of this book is certainly interesting, but he second half is not half as interesting.

Branding Emocional: El Nuevo Paradigma Para Conectar Las Marcas Emocionalmente Con Las Personas

Very emocioonal with good content on Gen Y. Lehel Mobi you must have my blog on your bookmarks. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. Wouldn’t he be surprised today to see how online marketing has taken over most “traditional” businesses?


Wan Chih rated it really liked it Aug 15, There are no discussion topics on this book yet. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy.

Amazon Second Chance Pass it on, trade it in, give it a second life. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art.

Branding emocional: el nuevo paradigma para conectar las marcas – Marc Gobé – Google Books

Please re-enter recipient e-mail address es. I would recommend it if you are interested in a more modern, progressive form of brand management, but this is not the be-all-end-all of modern branding books. Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people.

Open Preview See a Problem? Your list has reached the maximum number of items. A brand needs to have human qualities and emotional values – it needs to have a personality, experessing corporate culture through imagery that engages people.