GLOBAL MARKET RESEARCH – ESOMAR INDUSTRY SURVEY. The year brought with it a crisis in the world’s financial markets. Web platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. Inflation rates INDEX. CONTENTS. ESOMAR is the essential organisation for encouraging, advancing and elevating market research .

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Global market research revenue growth declines

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Global market research revenue growth declines

Latin America was the strongest performing region, with growth of 5. To send to more than one recipient, put a comma between email addresses. It’s a view borne out by the findings he presented of an eight-country study of consumer attitudes to sustainability conducted by his own agency. The Esomar Global Market Research Report found that although overall revenues were up by a gross level of 4.


Login via Open Athens. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Stay signed in for 30 days. LONDON – Market research revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found.

Create an Alert Now. Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies. Explore all these new features Maybe later. News sign-up Sample reports. Gunilla Broadbent, president of Esomar, said: Send colleagues a link to this content.

Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape. The UK managed to buck the trend by posting 2. Send me a copy of this email as well.


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The news was better in Europe, where overall growth after inflation for stood at 0.

It also showed that market research in 28 countries was in decline after inflation was taken in to account, including in the US, down by 2.