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Age, gender, family size and life cycle, or income Psychographic Social class, lifestyle, or personality Behavioral Occasions, benefits, uses, or responses. Company size can be used. To make this website work, we log user data and share it with processors.

Age and life-cycle stage, sex, and income are three major demographic bases for segmentation. Aftesite dhe resorset e Firmes ne relacion me segmentet Look for Competitive Advantages. Market positioning is the process of formulating competitive positioning for a product and a detailed marketing mix. Types of of behavioral marketiingut are based upon occasions, benefits sought, user status, usage rates, loyalty, buyer readiness stage, and attitude.

Economies and segment knowledge and service are strengths of this approach but risk due to smaller marketungut size is greater.

Chapter Seven Segmentation, Targeting and Positioning: Dividing the market into groups based upon variables such as sex, age, family size, family life cycle, income, education, occupation, religious affiliation, or nationality are all demographic segmentations.


Segmentation can be by purchasing function organization centralized or decentralizedpower structure selecting companies controlled by a functional specialtythe nature of existing relationships current desirable customers or new desirable customersgeneral purchase policies focus on companies that prefer some arrangements over others such as leasing, related mxrketingut service contracts, sealed bidsor purchasing criteria focus on noncompensatory criteria such as price, service, or quality.

Bazat e Marketingut

As more competitors adopt this practice, fragmentation of the market leads to Niche Marketing. The product’s position is defined by how consumers view it on marketinhut attributes. This refers to the degree to which the size and purchasing power of the segments can be measured.

Segment Structural Attractiveness Consider effects of: If you wish to download it, please recommend it to your friends in any social system.

Chapter 7 Segmentimi dhe Pozicionimi në Marketing – ppt video online download

Learning Goals Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major bases for. The accuracy and availability of measures of market potential are important. Long run attractiveness includes an assessment of current and potential competitors, the threats of substitutes, and the power of buyers and suppliers. Personalities may transcend other differences in markets and may be transferred to products themselves.

Psychographic segmentation cuts across demographic differences. Share buttons are a little bit lower. This refers to the degree to which the segments are large or profitable enough to service. Develop Positioning for Each Target Segment 4. Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. This strategy focuses on the common needs of the market rather than differences in it. Life style describes helps group markets around ideas such as health, youthful, or environmentally conscious.


This strategy targets several market segments and designs separate marketing mixes for each of them. The Seller engages in —.

Segmentation by common language, religion, or values might be the best way to proceed. Five approaches are possible. Consumer needs often vary with demographic variables.

Here the seller identifies market segments, selects one or more of them, and develops products and marketing mixes tailored to meeting the needs of those selected segments. Must be able to attract and serve the segments. Still it is usually possible in consumer markets to identify relatively homogeneous portions or segments of the total market according to shared preferences, attitudes, or behaviors that distinguish them from the rest of the market. Feedback Privacy Policy Feedback. Identify Marketinguh for segmenting the Marketing.

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